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GRAPHIC DESIGN
Bachelor of Science
Some of today's most dynamic industries are based on graphic design. The fields of advertising, publishing, television, and graphic design offer great opportunities for trained visual communicators, especially designers and artists. Advertising agencies require the talents of many professionals. Art directors work with writers to develop original concepts. They also supervise a creative process that relies on the expertise of layout artists, production artists, illustrators, photographers, and printers. In the field of publishing, art directors and designers work with editors and journalists to design and produce magazines, books, and newspapers.
Graphic designers create a vast range of visual communications, including corporate identity programs, consumer package designs, annual reports, exhibit materials, direct mail, brochures, and multimedia presentations. The television industry now employs hundreds of trained visual artists who use conventional and computer technology to create state-of-the-art television commercials, sophisticated titling, and graphics.
The Art Institute of Las Vegas is the first step toward a career in graphic design. Initially, students develop basic skills in design, illustration, painting, and typography, and are trained in creative problem solving and the ability to offer solutions that are successful in the business of commercial graphics.
Emphasis is placed on learning the skills and techniques of both computer graphics and traditional design and production tools, such as the drawing board and drawing instruments. Advanced training includes the execution of assignments encountered by professionals in the field. Students graduate with the training and portfolio required for an entry-level position in visual communications.
The Graphic Design programs provide a foundation of knowledge and skills together with training in industry-related practices. Students engage in both conceptual and applied coursework, as well as in hands-on technological applications. The mission of the Graphic Design program is to deliver a market-driven curriculum in a learner-centered environment. The faculty who teach in the program, are experienced professionals. The curriculum develops a broad foundation in advertising design, graphic design, and illustration, and teaches the production skills that are needed to pursue careers in design. The goal is to guide and enhance a student’s creative and professional development by providing the skills and basis for lifelong learning. Graduates are prepared for entry-level employment in the profession including positions such as Design Assistant, Production Artist, Layout Artist, Assistant Art Director, Designer, Broadcast Graphic Artist and others. The objective of the program is to help the student attain a fundamental grounding in Graphic Design, including an introduction to the theory and practice of Print Production, Electronic Publishing Techniques, Illustration Media for Advertising, and Promotional Campaign and Presentation Authoring.
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2350 Corporate Circle
Henderson, Nevada 89074-7737
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